Lakers News

Report: Klutch Sports creating new division of representation for coaches and management

Published by
Robert Marvi

Klutch Sports Group, the agency associated with Los Angeles Lakers superstar LeBron James, is branching out into the realm of representing coaches and management.

Klutch Sports Group was cofounded several years ago by Rich Paul, a longtime friend of James. Within several years, it had grown to become one of the larger agencies in the NBA.

In addition to James, Klutch Sports Group also represents other members of the Purple and Gold such as fellow superstar Anthony Davis, Kentavious Caldwell-Pope and Montrezl Harrell.

Paul is something of a Horatio Alger tale. He grew up somewhat disadvantaged in Cleveland, Ohio, and met James while the latter was in high school.

Paul started working at Creative Artists Agency and was mentored by Leon Rose, who was James’ first agent. In 2012, Paul left Creative Artists Agency to start Klutch Sports Group along with James.

Although Paul isn’t a college graduate, he has certainly studied the industry hard and become a major power player in the dog-eat-dog world of pro basketball.

Robert Marvi

Robert is a native of Santa Monica, Calif., and a graduate of the University of California, Santa Barbara. He has been an avid NBA fan since he was a little kid in the mid '90s and fell in love with the Nick Van Exel-led Lakers teams. He truly cherishes the Kobe Bryant-era of Lakers basketball and the five world championships that came with it, and is looking forward to the team's next NBA title.

Published by
Robert Marvi

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